what we're here for
TO CREATE A WELCOMING AND INCLUSIVE ACCESS POINT TO THE OUTDOORS:
Wild Rye serves women-identifying outdoor-lovers—from beginners to pros to après enthusiasts—regardless of age, background, size or skill level.
TO BUILD CONFIDENCE AND COMMUNITY:
We find that when women are comfortable and feel good in their own skin (and gear) it translates to confidence and thus participation in all aspects of life. Whether you’re at the front of the pack or taking the scenic route, we work to inspire connection and support however you enjoy the outdoors.
TO PROTECT THE PLACES WE PLAY:
We live and play in environmentally-sensitive regions—from the Sawtooths to the Sierras. But that isn't the only reason we're fiercely committed to a sustainable supply chain. Read more here.
TO CELEBRATE FRESH AIR AND FUN:
We believe there is no “right way” to get after it on a mountain bike or on the snow, and however you spend time outside should be celebrated—whether you're in it for the snack breaks, laughs and good times with friends or to set personal bests, we're all for it.
TO EMPOWER WOMEN-IDENTIFYING INDIVIDUALS FROM THE BACKCOUNTRY TO THE BOARDROOM:
In business, in life, in the outdoors, we're here to empower women. We're dedicated to our partnership with SheJumps to empower women to get outside and our launch of Women-Led Wednesday aims to support women in business.
Forbes - Wild Rye
After spending years working in the outdoor apparel industry, Cassie Abel decided to launch Wild Rye to fill the gap she saw in mountain gear for women. With a focus on inclusivity, Wild Rye creates women’s outdoor apparel and welcomes women-identifying adventurers into the outdoor.
