Welcome to SKU CANDY, "Where Brands Meet Buyers." Our mission is to be the premier buying and selling wholesale marketplace in the Outdoor, Lifestyle, Surf, and Sporting Goods Categories. With over 30 years of combined experience by our founding team, we understand the needs of our buyers and sellers alike and we've built our site with both parties in mind.
In 2021, business to business (B2B) online marketplaces in the United States generated $1.58 trillion in sales. This number is up from $889 billion in sales on online B2B marketplaces in 2017 and is expected to reach $2.5 trillion in the US alone by 2025 (Insider Intelligence).
For centuries people have gathered together to buy and sell goods. A famous example is The Great Exhibition, which began on May 1, 1851 in Hyde Park London. Opened by Queen Victoria and with over six million visitors over its opening period of five months, The Great Exhibition is considered to be the first documented international trade show. It was a new and innovative concept that would change how brands and buyers meet, connect and build long term, fruitful partnerships. From then until fairly recently, in-person trade shows have been the best way for brands and buyers to connect.