About Us

The New Way to - Go To Market! Find Brands! Buy and Sell Online!

SKU CANDY is the premiere, wholesale, B2B marketplace that focuses exclusively on the Outdoor, Lifestyle & Adventure space, it's where "Brands Meet Buyers" and smart business gets done. Whether you're a new brand looking to crack the code for going to market, or an established brand looking to affordably and efficiently enable online wholesale business, we've built SKU CANDY for you and the challenges we've personally faced and the ones you've told us are the most important and biggest obstacles to your success.

Buying habits have changed, innovation is still in demand. Welcome to the new age, the age of simplicity and efficiency, welcome to SKU CANDY. 

 Join Our Team!

Who We Are

We bring a combined 60+ years in the fine art of going to market, excelling at retail, and playing above the rim. We pride ourselves on vetting our brands, ensuring quality products across our brands, and understanding the needs, wants, and desires of our retail partners. Our team consists of a former founder, a sales and marketing team with years of B2B experience in the outdoor and lifestyle industries and other well rounded experts from customer success and operations. SKU CANDY is the ultimate marketplace built for Brands and Buyers, by Brands and Buyers!