GUD LIFE is a project born from the hand of Johny Salido and whose mission it is to spread the message to enjoy life. Clothing and accessories are elements that help us reinforce this movement within our community, however GUD LIFE is an intangible concept present in everything we do.

There are no limits to this project. All the people who share this philosophy are already part of GUD LIFE, and together we will create a much more united and happy community.

"Throughout my career I have been fortunate to be able to collaborate with many brands that I like and with whom I share many things. I think I'm in a very cool stage of my life and my career; That is why I felt motivated to launch the GUD LIFE project, since it represents the way I see life and how I have experienced it thanks to the Mountain Bike environment. The main message is to invite people to enjoy life and find what they are really passionate about. If you don't enjoy what you currently do, you have to correct the path." - Johny Salido