About

Every other vehicle on the road has rear view mirrors, why don’t you?

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About HindSight

Why do we care so passionately

about this product?

We care because cyclists shouldn’t be second class citizens on the road – to be as safe as other road users, we at least need to have the same knowledge of what’s happening around us. Now, with HindSight, we’re starting to make that a reality, and we want you to join us on our journey.

ALEXANDER MACDONALD

FOUNDER & CEO

Physicist with a passion for cycling. After repeated near misses cycling, he looked at existing solutions for rear vision in cycling and found nothing good enough. If all cars need rear mirrors to be considered safe, why don’t cyclists have any good options? They do now; as a result, HindSight was born.

CALLUM SKINNER

BRAND AMBASSADOR

The World Gold Medallist in Velodrome, also known as the fastest cyclist in the world. After winning gold in the 2016 Rio Olympics, Callum devoted his time to fairness in sport, and to using his position to make the world of cycling better for everyone – which is how he ended up at HindSight. Keeping an eye on the competition is fundamental in any sport, and HindSight allows cyclists to be aware of their surroundings (be that a chasing racer, a fast approaching taxi, or a friend in the pack) like never before.

Our Journey

The concept for HindSight came from Alex having one close pass and near miss too many with traffic in London – a situation any cyclist will have experienced, with the wing mirror nearly clipping your elbow. Struggling to maintain control of the bike between busy traffic on one side and parked cars on the other, watching that wing mirror fading into the distance, triggered a thought – Alex realised that knowing what was coming behind would allow him, as a cyclist, to make smarter decisions, and act before drivers get too close.

Knowing what was coming from behind – whether that’s an inexperienced driver, an aggressively driving taxi, or a large bus which requires more space – would allow him to act with more information and make him feel significantly safer while on the roads. After this one close pass in particular, Alex looked into options available to cyclists only to find nothing suited to his cycling lifestyle – everything was an unsightly bolt-on or an awkward mount, none of which seemed to solve the problem in a satisfying way.

That night, HindSight was born; an elegant solution, providing rear vision without sacrificing forward sight. Over the next few weeks Alex created the first HindSight rear-vision cycling glasses, at which point he called a close friend, Callum Skinner, an Olympic gold-medal winning cyclist to work on the refining the idea.

Callum loved the idea so much that he immediately joined the HindSight team. As a cycling advocate he asks all cyclists, “If every other vehicle on the road has mirrors, why don’t cyclists have any good options?”

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WE ARE HindSight

How To Use

HindSight glasses work best using our 'three step' technique:

1. In a well lit area, put the glasses on while holding your head still. Brush any hair out of the way, and test the mirror space by moving only your eyes.

2. Don’t stare. The glasses are designed for a glance, so don’t keep your eyes for more than a second or two pointed at the mirror until you are used to them.

3. Once you’re accustomed to where the mirrors sit, turn your head 10 degrees and look the same way, and voila, you can see behind you!

You can use the HindSight box or leaflet as a training tool - put it on a shelf 3m/10ft behind you, and look for our slogan - Don't Look Back!

Be sure to use your glasses for at least 15 minutes to get use to them before testing them on any bike or scooters.