TIME IS CRUCIAL
For lifeguards, time is a critical component. If a life hangs in the balance, minutes and seconds count when responding to emergency situations. We make watches that are reliable as the lifeguards that wear them.
Learn more about us in the tabs below...





HLA WATCHES MISSION:
SAVING LIVES.

OUR STORY:
Saving lives is the primary mission of the Hawaiian Lifeguard Association. The HLA watch collection was created to serve the needs of these lifeguards on the job. We've launched just as the organization is celebrating its 100th anniversary.
A percentage of the proceeds of every watch sale will be given back to the Hawaiian Lifeguard Association to help support the great work this outstanding organization does daily in the spirit of aloha to ensure public safety.
HLA WATCHES CORE VALUES:
To encompass the spirit of aloha and ensure the safety of those in the ocean.
What We're Made Of

Materials Guiding Philosphy:
The watches are made to stand up to the enormous power of the ocean, but are also
excellent knock-around watches, suitable for most any water environment, whether
in Hawaii’s big waves or less challenging situations. Plus, they’re just cool looking
casual lifestyle timepieces, perfect for everyday wear.
Learn about what goes into our watches below!
Our Watch:
The Diver's Watch:
The HLA watches are made with 316L stainless steel cases and bezels, 120 click unidirectional ratcheting bezels for diving, screw in case backs and crown to ensure 200 meters water resistance. In addition, the watches have extremely reliable Japanese quartz movements, highly scratch resistant K1 glass crystals, and comfortable genuine NBR rubber straps with patterned back for ventilation.


Featured in Men's Journal:
"When it comes to saving lives in the water, the Hawaiian Lifeguard Association is one of the finest groups of heroes on the planet. And when it comes to steadfast dedication to the safety of those in the ocean, proper equipment is vital. This is why we couldn’t be more impressed with the Official Hawaiian Lifeguard Association watches.
These watches are built for real-world application in some of the heaviest conditions a watch can be thrown into. The watch is ultra-comfortable on your wrist, while feeling solid and capable for whatever you want to throw at it.
This thing is as reliable as the lifeguards that wear them. You won’t be disappointed with this watch as your go-to summertime adventure timepiece."
- Jon Perino, Senior Editor
HLA Watches




